Important information for all coffee lovers
1. The flavour of coffee starts to decay within days of roasting.

2. It happens because the fine aromatic oils break down.

3. This happens however the coffee is packed.

4. Thousands of people have found the answer

5. The solution is to buy your coffee freshly roasted and store it in the fridge or freezer.

The Perfect cup of coffee
Use a good grinder. There are lots of good grinders on the market. I can personally recommend the Dualit Coffee Grinder Model 75002 from johnlewis.com.

Use fresh, cold water as the perfect coffee is over 98% water, filtered and bottled water is preferable. Some mineral content is desirable although this will depend on the quality of the water in your area. Harsh chemicals in your water source can seriously affect the quality of your cup of coffee.

Use "oxygen bleached" filters. Not only do regular chlorine type filters pose a risk to the environment, they don't make for as good a result in the cup. We do not recommend using brown filters as they tend to add a "card-boardy" taste to the coffee. We do recommend the use of "gold" permanent filters, strongly favored by many coffee aficionados.

A percolator will not brew good tasting coffee. Firstly, the brewing time is far too long. Secondly, there is constant conflict of temperatures: the first blip of the percolator is cold by the time it reaches the coffee grounds, which, in turn, are cold. After a few minutes, the grounds are super saturated with cool water, which starts dripping through the mesh into the cool water below, where temperatures are constantly changing. The whole percolator process is really quite awful, producing an over extracted foul tasting cup of coffee.

Try using a Cafetiere (French Press). This is the perfect way to brew coffee for those of you who drink their coffee black, and like it in small quantities. However, it's quite important to drink the coffee immediately after brewing. With the amount of grounds in the liquid coffee, and the micro fine particles of coffee fogging up the brew, it can great if consumed immediately, but iniquitous tasting if allowed to just sit there. The other drawback is the rather fast loss of temperature as no heat is applied whatsoever. Use a Cafetiere wrap or which will help to keep your coffee hot for up to 45 minutes.

Then simply sit back light a cigar and enjoy your coffee.