English Market Selection (EMS) Extra Long Cigar Matches (ave.15 matches) - You can light a cigar with a gas lighter or matches, but a gasoline lighter will affect its taste. The most important thing is to take your time to light your cigar. Hold the cigar horizontally in contact with the flame. Rotate the flame around the foot of the cigar (the open end) until it starts to burn, then puff lightly. Make sure the burn is regular to avoid one side from burning faster than the other. Exhale gently over the foot of the cigar to assure a regular combustion.