Soon after ascending to the thrown, King Edward VII proclaimed, "Gentlemen, you may smoke," thereby striking down Queen Victoria?s ban on smoking on the royal premises. Needless to say, the King earned a place in cigar history and, of course, a Swisher brand named in his honor that soon became the world?s best seller. Smooth, mild, affordable King Edward cigars are available in 5-packs and 50-count boxes and are sold in more than 60 countries.