Joya de Nicaragua, the oldest premium cigar brand in Nicaragua, has a rich history that dates back to its establishment in 1968. However, it wasn't until Alejandro Martinez-Cuenca acquired the brand in 1994 that it began to regain its former glory. At the time of acquisition, the brand was still recovering from the devastation caused by a war that had left its factory burned to the ground.

Under Martinez-Cuenca's leadership, Joya de Nicaragua experienced a renaissance. He brought fresh ideas to the company, rehired many of its skilled rollers and blenders, and embarked on a mission to revive the brand's reputation. One of the significant milestones in this revival was the release of the Joya de Nicaragua Antaño 1970, a full-bodied cigar that captured the essence of the brand's golden era. This cigar quickly gained recognition and became a symbol of the brand's resurgence.

Since then, Joya de Nicaragua has expanded its portfolio to include a variety of lines, including milder cigars, to cater to a broader range of cigar enthusiasts. The brand's commitment to quality and innovation has earned it a loyal following and numerous accolades within the industry.As Nicaragua's oldest premium cigar brand, Joya de Nicaragua continues to uphold its legacy while embracing the future. Experience the taste of history and the passion of a brand that has overcome adversity to become a renowned name in the world of cigars.