When most people think of Cuba, Havana’s vibrant streets and Varadero’s beach resorts come to mind. But head west and you’ll discover Pinar del Río, a province that feels like another world – quieter, greener, and deeply rooted in Cuba’s heritage.
Why Visit Pinar del Río?
- Tobacco Heartland – This is where Cuba’s legendary Vuelta Abajo region is found, considered the best tobacco-growing land on earth. The leaves grown here are rolled into Cohiba, Montecristo, Partagás and other world-famous cigars.
- Breathtaking Scenery – Rolling green valleys, limestone cliffs, and the UNESCO-protected Viñales Valley make it a paradise for photographers and hikers.
- Coffee & Rum – Alongside tobacco, the province produces rich Cuban coffee and artisanal rum – perfect for tastings after a tour.
- Authentic Culture – Pinar del Río is untouched by heavy tourism. Villages still have horse-drawn carts, pastel-coloured houses, and 1950s charm, giving visitors a glimpse of everyday Cuban life.
Experiences You Shouldn’t Miss
- Cigar Factory Tours – Watch torcedores (cigar rollers) craft Cuba’s finest exports by hand, a tradition passed down for generations.
- Viñales Valley – Explore this stunning UNESCO World Heritage site by horseback, bicycle, or hiking trail. Don’t miss the Mural de la Prehistoria, a huge cliffside painting depicting Cuba’s history.
- Farm Visits – Many local farmers open their tobacco drying barns (casas de tabaco) to visitors, where you can learn how leaves are grown, cured, and aged before becoming Havana cigars.
- Eco Adventures – Pinar del Río is a designated ecological biosphere, making it ideal for birdwatching, caving, and exploring Cuba’s lush biodiversity.
A Journey Back in Time
Unlike Havana, life here moves at a slower pace. Streets are quiet, cars are rare, and the atmosphere feels like stepping into the 1950s. It’s the perfect place to relax, sip Cuban coffee, and enjoy a cigar while soaking in the views of the valley.
Planning Your Trip
Most travellers visit Pinar del Río as a day trip from Havana (about 2–3 hours by car), but staying overnight in Viñales gives you time to explore deeper. Boutique casas particulares (local guesthouses) offer warm hospitality and homemade Cuban meals.
For more details and up-to-date travel advice, contact the Cuban Tourist Board UK.