Although cigars are produced in many countries — from Nicaragua and Honduras to the Dominican Republic — Cuban cigars remain the undisputed benchmark. Known as Habanos, they are prized for their heritage, craftsmanship, and unique terroir.
But with so many brands, sizes, and flavour profiles, choosing a Cuban cigar can feel overwhelming. That’s where sales trends can help: by looking at the UK’s best-selling cigars, you can see which blends are consistently enjoyed by seasoned smokers and newcomers alike.
Why Cuban Cigars Are So Popular in the UK
The UK has a long history with Havana cigars. For over a century, Britain has been considered the most discerning cigar market in the world, a reputation cemented by the English Market Selection (EMS) system that guarantees quality and authenticity.
UK smokers tend to value balance, tradition, and reliability — qualities that shine through in the best-selling Cubans below.
The UK’s Best-Selling Cuban Cigars
1. Montecristo No.4
The world’s single best-selling Havana, and consistently a UK favourite. This Petit Corona delivers classic Cuban notes of cocoa, coffee, and spice in a compact format. Medium-bodied, reliable, and accessible, it’s often the first Cuban many smokers try.
2. Romeo y Julieta Short Churchill
Named after the brand’s most famous fan, Winston Churchill, this Robusto-sized cigar is a modern classic. Medium-bodied with notes of cedar, nuts, and a touch of sweetness, it offers an elegant smoke in just under an hour — ideal for today’s lifestyles.
3. Partagas Serie D No.4
The benchmark Robusto for lovers of power. Rich, earthy, and full-bodied with pepper and spice, the Serie D No.4 is bold yet refined. A post-dinner staple for many UK aficionados.
4. Cohiba Siglo II
Cohiba is Cuba’s flagship brand, and the Siglo II is one of its most approachable vitolas. Smooth and creamy with subtle grassy notes, it delivers luxury in a manageable size. Popular with those looking for an introduction to Cohiba without the time (or price) commitment of larger sizes.
5. Hoyo de Monterrey Epicure No.2
A perennial UK bestseller, this Robusto is the very definition of approachable elegance. Mild-to-medium in strength, with floral and creamy flavours, it’s an afternoon favourite and a staple recommendation for newcomers.
6. Bolivar Royal Corona
For smokers who enjoy strength, Bolívar delivers. The Royal Corona is robust and earthy, with dark chocolate and spice flavours. It appeals to experienced UK smokers seeking something with depth and punch.
7. H. Upmann Magnum 46
A refined Corona Gorda offering smooth, nutty, and cedar-led flavours with a gentle creaminess. Consistently popular with those who enjoy medium-bodied Havanas that develop beautifully with age.
Top 5 Cuban Cigars for Beginners
Starting your cigar journey can be intimidating, but Cuban cigars offer plenty of approachable options for new smokers. These are our recommended choices if you’re just beginning:
- Romeo y Julieta No.2 Tubo
- Light to medium strength.
- Comes in a protective aluminium tube — perfect for carrying and keeping fresh.
- Delivers smooth cedar and nutty notes in a manageable size.
- Hoyo de Monterrey Epicure No.2
- A best-seller for a reason.
- Mild-to-medium with creamy, floral flavours.
- Ideal for afternoon smoking without being overpowering.
- Montecristo No.5
- A smaller Petit Corona, great for shorter smokes.
- Medium strength with balanced cocoa and spice notes.
- A great introduction to the Montecristo style.
- Cohiba Siglo I
- The smallest Cohiba in the Linea 1492 series.
- Short, elegant, and packed with flavour.
- Lets beginners experience Cohiba’s signature creamy complexity without committing to a long smoke.
- H. Upmann Half Corona
- Compact, mild-to-medium, and easygoing.
- Cedar, toast, and gentle spice.
- Perfect for a first cigar or a quick evening smoke.
These cigars combine approachability, balanced flavour, and shorter smoking times — making them perfect for UK smokers who are just beginning to explore Cuban cigars.
Trends in the UK Market
- Robusto dominance: Many best-sellers are Robusto-sized cigars (approx. 4.8″ x 50 ring gauge). This format balances smoking time with satisfying flavour delivery.
- Approachable strength: While full-bodied cigars like the Partagás Serie D No.4 sell strongly, many UK smokers favour medium-bodied cigars that can be enjoyed any time of day.
- Heritage brands: Montecristo, Cohiba, and Romeo y Julieta continue to dominate thanks to their reputation, consistency, and broad appeal.
Final Puff
The UK’s best-selling Cuban cigars reflect both tradition and modern taste: classics like the Montecristo No.4 and Partagás Serie D No.4 stand alongside newer favourites like the Romeo y Julieta Short Churchill. For beginners, lighter and shorter smokes such as the Romeo y Julieta No.2 Tubo or Hoyo Epicure No.2 provide an easy entry point.
Whether you’re a seasoned smoker or lighting up your very first Havana, these cigars are a reliable guide to the best that Cuba has to offer.
Explore our full range of Cuban cigars and find your next favourite smoke.