Joya de Nicaragua – Nicaragua’s Oldest Premium Cigar Brand
Founded in 1968, Joya de Nicaragua holds the honour of being the oldest premium cigar brand in Nicaragua, embodying a legacy of resilience, passion, and craftsmanship. Despite enduring war and hardship that left its factory destroyed, the brand was revitalised in 1994 under the leadership of Alejandro Martinez-Cuenca, who restored its reputation by rehiring skilled rollers and blenders.
A defining moment in its resurgence came with the release of the Joya de Nicaragua Antaño 1970—a bold, full-bodied cigar that captured the essence of the brand’s golden era. Widely acclaimed by aficionados, the Antaño cemented Joya’s position as a producer of world-class Nicaraguan cigars.
Today, Joya de Nicaragua offers a diverse portfolio, from strong, robust blends for seasoned smokers to smoother, approachable lines for newcomers. This versatility makes Joya a brand that speaks to every palate while maintaining its hallmark quality and authenticity.
With more than 50 years of heritage, Joya de Nicaragua continues to honour tradition while embracing innovation. Celebrated for its quality, consistency, and distinctive character, it remains a true cornerstone of the Nicaraguan cigar tradition.
Experience history, resilience, and passion in every draw with Joya de Nicaragua premium cigars.
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